Valerie Suelzer, Director of Technology at The Danberry Company presented their strategy for continued growth in 2010 and beyond at the Annual Network Enterprise Conference in Denver, CO September 21-24th. After one year of being a member of The Active Enterprise Network, Danberry has made several enhancements to their website that resulted in a 35% increase in online visitors. Not only did changes to their site lead to an increase in traffic, but the internal structure of the company allowed Danberry to have a strong support system for implementing these changes.
One major focus of Valerie’s presentation was their use of the market update reports. “So often agents hear the question “How is the market?”. Rather than give commentary on the market as a whole, agents are able to provide their friends, family and clients with a monthly report which tells them how the market is around THEIR home”, said Suelzer.
These automated reports will arrive via email at set schedules. This allows an agent to keep their customer up-to-date with the latest market conditions which has helped in managing customer expectations and acting as a tool to stay in touch with current, past and potential clients.
“Many times, the agent will only enter a radius search around their friend or client’s home. Even if people are not looking to buy or sell right now, they still want to know what the house across the street sold for. At the moment, we have about 1,800 people in Northwest Ohio and Southeast Michigan receiving the Market Update reports”, Suelzer states.
Customers don’t want to sift through data that isn’t relevant to them, but through these reports you’re able to target specific neighborhoods that are customized to meet each individual client’s needs.
But don’t just take our word for it. Here are a few things Danberry agents had to say about these reports:
“I send the Market Update to friends, potential clients, past clients and current clients and they love to get the information. Not only that I am in touch with these people once a month by this email, but it keeps me in their mind if they need a Realtor in the future.”
Donna Friesner, The Danberry Company
“I was able to get a $10,000 reduction after I showed the client the competitive active, pending and recently solds in their area using the Market Update. It really enables us to have the statistics to back up what we tell them about the current market.”
Dianna Best, The Danberry Company
“As always, our company is at the cutting edge and Danberry’s Market Update has helped me in price reductions. My seller views the active, pending and sold listings with pictures, days on the market and amenities. In some cases they call me before I can call them. Our branded Market Updates put us ahead of other agents and companies.”
Judy Stone, The Danberry Company
If you would like to receive a monthly market update letting you know how the market is in YOUR neighborhood, please contact a Danberry agent!
